{"id":41646,"date":"2026-01-28T13:08:14","date_gmt":"2026-01-28T13:08:14","guid":{"rendered":"https:\/\/scd.cl\/sitio\/?p=41646"},"modified":"2026-01-28T13:08:14","modified_gmt":"2026-01-28T13:08:14","slug":"el-premio-actor-fundamental-de-la-musica-y-la-cultura-scd-llega-a-manos-del-grupo-forus","status":"publish","type":"post","link":"https:\/\/scd.cl\/sitio\/2026\/01\/28\/el-premio-actor-fundamental-de-la-musica-y-la-cultura-scd-llega-a-manos-del-grupo-forus\/","title":{"rendered":"El premio Actor Fundamental de la M\u00fasica y la Cultura llega a manos del Grupo Forus"},"content":{"rendered":"<ul>\n<li><em>Los impulsores de marcas como Hush Puppies, Merrell y Caterpillar, fueron uno de los cinco galardonados por SCD en la edici\u00f3n 2025 del reconocimiento, gracias a su valoraci\u00f3n de la m\u00fasica como un insumo que aporta identidad y valor a sus iniciativas.<\/em><\/li>\n<\/ul>\n<p>Tras tres ediciones, el <a href=\"https:\/\/scd.cl\/sitio\/2025\/11\/27\/scd-distingue-a-cinco-empresas-con-el-premio-figura-fundamental-de-la-musica-y-la-cultura-2025\/\" target=\"_blank\" rel=\"noopener\">Premio Actor Fundamental de la M\u00fasica y la Cultura<\/a> se ha consolidado como un importante reconocimiento a empresas de los m\u00e1s diversos rubros, que han destacado por el valor que dan a la creaci\u00f3n musical en sus respectivos proyectos.<\/p>\n<p>Este es el caso del grupo <a href=\"https:\/\/www.forus.cl\/Spanish\/inicio\/default.aspx\" target=\"_blank\" rel=\"noopener\">Forus<\/a>, responsables de marcas tan reconocidas como Hush Puppies, Under Amour, Columbia, Caterpillar (CAT), Merrell, Vans y Columbia, y quienes se alzaron como uno de los cinco galardonados en 2025 por la Sociedad Chilena de Autores e Int\u00e9rpretes Musicales (SCD). De este modo, se reconoci\u00f3 en ellos la valoraci\u00f3n de la m\u00fasica como un insumo que aporta identidad y valor a sus negocios.<\/p>\n<p>Tras excusarse de asistir a la ceremonia realizada en Sala SCD Ega\u00f1a, los encargados del \u00e1rea de Licencias de la organizaci\u00f3n pudieron entregar el galvano en un \u00edntimo encuentro realizado en las propias dependencias de Forus.<\/p>\n<p>En la ocasi\u00f3n, el gerente de cadena de Under Armour, Pablo Ovando \u2014quien adem\u00e1s es responsable del registro y musicalizaci\u00f3n de los locales de las diferentes marcas del grupo\u2014 destac\u00f3 que la m\u00fasica cumple un rol central en la construcci\u00f3n de ambientes en las tiendas, as\u00ed como en la relaci\u00f3n con sus clientes. &#8220;Para nosotros es important\u00edsima la m\u00fasica. Cada tienda tiene una identidad con la m\u00fasica que tiene para dar una experiencia a todos nuestros clientes&#8221;, se\u00f1al\u00f3.<\/p>\n<p>Adem\u00e1s, resalt\u00f3 que \u201cpara nosotros es clave tambi\u00e9n cumplir con todas las normas y derechos de la m\u00fasica que estamos difundiendo en nuestras tiendas\u201d, junto con valorar la cercan\u00eda y comunicaci\u00f3n que ha caracterizado los cinco a\u00f1os de relaci\u00f3n entre el grupo y SCD.<\/p>\n<p>Adem\u00e1s de Forus, la tercera edici\u00f3n del Premio Actor Fundamental de la M\u00fasica y la Cultura reconoci\u00f3 a:<\/p>\n<ul>\n<li>Canal 13<\/li>\n<li>Cadena de gimnasios Smart Fit<\/li>\n<li>Restaurante Las Lanzas (Santiago)<\/li>\n<li>Restaurante Tierra de Fuego (Vi\u00f1a del Mar)<\/li>\n<\/ul>\n<p>Ellos se suman a Starbucks, Tricot, Bar Liguria y los clubes Chocolate y Amanda, empresas galardonadas en la primera edici\u00f3n; y Portaldisc, la agencia de producci\u00f3n y representaci\u00f3n SA Producciones, y los restaurantes La Fuente Chilena y Paulistano, galardonados en la segunda versi\u00f3n de este reconocimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los impulsores de marcas como Hush Puppies, Merrell y Caterpillar, fueron uno de los cinco galardonados por SCD en la edici\u00f3n 2025 del reconocimiento, gracias a su valoraci\u00f3n de la m\u00fasica como un insumo que aporta identidad y valor a sus iniciativas. Tras tres ediciones, el Premio Actor Fundamental de la M\u00fasica y la Cultura [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[99,100,25],"class_list":["post-41646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usuarios","tag-forus","tag-premio-actor-fundamental","tag-scd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forus recibe premio Actor Fundamental de la M\u00fasica y la Cultura<\/title>\n<meta name=\"description\" content=\"Forus recibe el Premio Actor Fundamental 2025 de la SCD. 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